Hospice marketing leader, are you:

• In the process of building a team, but haven’t yet had the budget signed off to recruit permanent staff - and have fairly urgent ongoing resource needs?
   

• Looking to fill a vacant period between a core member of your comms team leaving, and their replacement starting – or someone in your team has had to take time off at short notice?
   

• Preparing for a busy campaign or appeal period and need some extra hands on deck for a while?

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How I can help you

You'll get an experienced hospice sector comms professional on-boarded, and delivering impactful outcomes, within hours. 

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Immediate temporary comms support: for anything from a one-off project that needs delivering at short notice, to a set amount of hours per week to help with staff cover.

Efficient and impactful interim cover: from someone who can hit the ground running, and can drop into your team at short notice with a minimal amount of onboarding.

Deep knowledge of the hospice sector and the range of different communications needed for different subject areas and audiences.

Here are the areas I can help cover for you:

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• Copywriting: for fundraising, website content, social media.
   

• Website content: including image design, writing for web, SEO optimisation.
   

• Patient & supporter storytelling: for web, supporter comms, or socials (including ownership of the full patient story process).
   

• Campaign development & delivery: including supporter comms, planning, other content production. I'm proficient in Adobe CS programmes, and of course, Canva.
   

• Grants & partnerships storytelling: from web and social content, to written case studies and films.
   

• Impact Reports: bringing to life your hospice's achievements. Collating information from various sources to produce a digestible copy document written in your tone of voice; and feeding back on drafts with your designer.
   

• Mentoring younger marketing and comms early career professionals: often in smaller comms teams, the structure can't accommodate the time or resource to help early career marketing and comms professionals learn and grow their skillset and understanding. I love providing guidance to help them develop.

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Why hire me?

I have nearly five years of experience working in comms and marketing for Hospice UK. That’s helped me become intimately familiar with producing content for the hospice sector, from clinical areas of expertise to partnership impact, and appeal comms to writing information around death and dying.

I joined Hospice UK as Senior Digital Content Officer in 2022, stepping up as Senior Digital Marketing and Campaign Manager in 2023, and lastly, embedding a new Marketing & Comms Manager – Partnerships role in 2025.

I love working with hospices, and I left Hospice UK only because the role requirements didn’t align with my own. I saw first-hand how dedicated hospice colleagues are to their patients, their colleagues, and the mission of hospice care. I want to continue to be a small part of that world in whatever way I can.

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I work remotely, and have my own equipment, transport, self-employed credentials and hospice references. I also have a partnership with an experienced hospice filming and photography team and can bring them to any of your projects.

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My Hospice UK experience that is relevant to your needs:

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There's so much I've been proud to work on at Hospice UK - here's a brief snapshot.

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Co-created Hospice UK’s online Innovation Hub for hospice professionals in 2022.

Managed the annual Hospice Care Week and Dying Matters Awareness Week campaigns in 2023, 2024 & 2025.

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• Watch my 2024 Hospice Care Week campaign film

• Watch my 2024 Dying Matters Awareness Week animation, and my 2025 long-form campaign film

Produced over 10 campaign, partnership and grants hero films and numerous social videos.

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• Watch my 2025 Masonic Charitable Foundation film, exploring a grant-funded transitions project between Barnsley Hospice and Bluebell Wood Children's Hospice

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• Watch my 2026 Wolfson Foundation film, featuring colleagues from Queenscourt Hospice - and how they've benefited from professional development grants.

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Every year, I've produced films to tell stories exploring the impact of the National Garden Scheme's support of Hospice UK's work, and hospice care:

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• 2022: The Power of Gardens at Royal Trinity Hospice
   

• 2023: The Magic of Garden Therapy at Thames Hospice
   

• 2024: Ellie's legacy at Shooting Star Children's Hospices gardens
   

• 2025: An NGS open gardens at St Cuthbert's Hospice

Planned and delivered the digital campaign for the Hospice UK Garden of Compassion at RHS Chelsea in 2025.

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• Explore the campaign website content I developed, from designer profiles and news stories to competition and behind the scenes content.
   

• Watch the campaign hero film I produced, The Story of the Garden of Compassion, including the various celebrities I interviewed on the garden!

Wrote and produced Hospice UK’s impact reports in 2023 & 2024.

Produced strategic comms for major partnerships including National Garden Scheme and Postcode Lottery.

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• In 2025, I worked with the digital content team at Postcode Lottery to help produce the Hospice Care Week campaign hero film featuring staff and patients at Isabel Hospice, and develop a heartwarming patient story.

Owned Hospice UK’s grants communications plan and delivery.

Hospice UK’s in-house copywriting and SEO subject expert.

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Managed the Hospice UK social media team.

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Please get in touch!

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I’d love to hear from you to chat about where you might be looking for comms support – no request is too big or too small.

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Contact me at chris@chriswhite.marketing, or call me on 07765 856803.

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Speak soon,

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~ Chris

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